Busro Planning Co., Ltd. is a local-inbound and mobility specialist that opened with a general-travel-business registration in 2017, based in Andong, Gyeongbuk. Its head office is in Room 411 of the Andong National University Regional Industry-Academia Cooperation Building (1375 Gyeongdong-ro), and its branch is at the Andong Tourism Reservation Center near Andong Station, where a small elite multilingual team led by CEO Lee Hee-o supports 24-hour customer consultation year-round.
Its main businesses are: (1) FIT and small-group customized tours bundling UNESCO World Heritage and living-culture experiences; (2) seasonal packages such as the Romantic Road and UNESCO Tours; (3) bus-based grand tours of the country and KTX-linked transfer products; and (4) the planning and operation of international conferences, exhibitions, and performances (Andong's first PCO). Travel and event products are processed end to end - reservation, payment, and seat selection - on a dedicated mobile platform, differentiated by experiential content that incorporates stage direction and party planning.
Busro Planning was certified as a Preliminary Tourism Venture by the Korea Tourism Organization in 2019 and as a social enterprise (service and travel sector) by the Ministry of Employment and Labor in 2021, establishing itself as a company that grows local jobs and tourism revenue together. It is also expanding an eco-friendly transport system connecting rail and road by jointly developing products with KORAIL and Modetour, and secured consumer trust with a 50-million-won business guarantee insurance.
Since its founding it has steadily presented products that drew attention in domestic and international travel media and on SNS, such as the Andong Romantic Road autumn picnic, UNESCO Tours, and the Bus Grand Tour series, and as a core member of the Andong Tourism Dure Council it also contributes to building the local tourism ecosystem. Going forward, it plans to leap forward as a comprehensive travel and PCO platform leading the northern-Gyeongbuk MICE and tourism market by combining bus-based smart mobility with international-conference operation know-how.





